Weight Vest Walk + Pickleball
I recently went to Washington DC to pitch a campaign for the Take Back Your Health initiative by the Department of Health and Human Services. The primary goal is to turn around the 38.4 million Americans, or 11.6% of the population, that has diabetes.
I was excited and thought that I had a chance to truly serve the American people. After all, I thought there is no one better suited to create innovative marketing campaigns that will improve health and wellness than from someone who is an International Sports Science Association certified personal trainer and nutritionist, worked at an ad agency for a food company, ran marketing at a 400 acre meditation center, successfully scaled an IoT startup (perfect person to build out RFKs wearable products) and started his own fitness company right?
Well, as we now know all to well the narrative of change is the only thing that we bite on, meanwhile the legacy power structures are the ones who “educated us” about the food pyramid and helped American store shelves look like this.
After being in the Department of Health and Human Services headquarters, a building that looks like a prison and where the suite clad employees are stuck in the artificial light filled concrete structure and run by a guy who did enough heroin to take out a small city- why would I expect anything to be different and think that the MAHA movement would have actually had a real impact on my life?
Here are some of the campaigns that I put a lot of work into.
Variety: The grocery store went from 6,000 items in 1980, to an average of 33,000 items today.
Half the US snacks 3 times a day. If you were to augment one of these snacking windows with a shake filled with healthy nutrients you would make a huge improvement overtime. I personally have a scoop of MAHA Greens (not associated with any political group) daily.
Ohio state university study: 1/3 of people watched TV while eating and were more likely to be obese.
Information on the Diabetes epidemic:
In 2021, 38.4 million Americans, or 11.6% of the population, had diabetes.
According to the CDC, 86 million US adults have prediabetes, and 90% of them don't know they have it. Prediabetes is a condition where blood sugar levels are higher than normal but not high enough to be diagnosed as diabetes. It is associated with an increased risk of developing type 2 diabetes.
Key facts
Prevalence has been rising more rapidly in low- and middle-income countries than in high-income countries.
More than half of people living with diabetes did not take medication for their diabetes in 2022. Diabetes treatment coverage was lowest in low- and middle-income countries.
Diabetes causes blindness, kidney failure, heart attacks, stroke and lower limb amputation.
In 2021, diabetes and kidney disease due to diabetes caused over 2 million deaths. In addition, around 11% of cardiovascular deaths were caused by high blood glucose.
A healthy diet, regular physical activity, maintaining a normal body weight and avoiding tobacco use are ways to prevent or delay the onset of type 2 diabetes.
Diabetes can be treated and its consequences avoided or delayed with diet, physical activity, medication and regular screening and treatment for complications.
Diabetes is a chronic disease that occurs either when the pancreas does not produce enough insulin or when the body cannot effectively use the insulin it produces. Insulin is a hormone that regulates blood glucose.
Type 2 diabetes affects how your body uses sugar (glucose) for energy.
Demographics:
American Indian and Alaska Native adults (13.6%)
Non-Hispanic Black adults (12.1%)
Adults of Hispanic origin (11.7%)
Additionally, individuals with lower education levels and those with family income below 500% of the federal poverty level are at higher risk. 42 million Americans are on SNAP (food stamps) or roughly 12.5% of the country.
I will continue to do my best to help people live healthier, stronger lives regardless of the politics. Please help support my work by sharing, subscribing and starting your own journey towards living healthier and becoming stronger.
God bless.
+Andy